New From Here
We Dream A World

Creating Reading Rainbow: The Untold Story of a Beloved Children’s Series

Reading Rainbow is one of the most successful PBS children’s series in television history, earning numerous national and international awards including 26 Emmys and a Peabody Award. But perhaps more important than anything else, Reading Rainbow helped generations of children cultivate a love for books.

Reading Rainbow is very much a story of humble beginnings and enormous perseverance. Over five summers, Tony Buttino Sr. and his colleagues at WNED-TV, the public television station in Buffalo, New York, worked in collaboration with educators and librarians to experiment with summer reading programs. But after trialing these programs, the WNED team realized there was a big need for a new children’s literacy series and believed they could create a new show with local and national collaborators and friends. After fits and starts, and enough twists and turns to fill a children’s book, Reading Rainbow premiered in the summer of 1983 and captured the attention of 6.5 million young viewers.

Creating Reading Rainbow explores the many intriguing and homespun stories that, when woven together, reveal how this groundbreaking and iconic television series came to be. What led to the series being called “Reading Rainbow”? How did the road to Reading Rainbow wind its way through Mister Rogers’ Neighborhood? How did a public television station in Buffalo spearhead a movement in education and spark the passion for reading in millions of children? And, what does lasagna have to do with it?

More Non-Juvenile Books

  • New York Times bestselling author John Scalzi flies you to the moon with his most fantastic tale to date: When the Moon Hits Your Eye The moon has turned into cheese. Now humanity has to deal with it. For some it’s an opportunity. For others it’s a moment to question their faith: In God, in science, in everything. Still others try to keep the world running in the face of absurdity and uncertainty. And then there are the billions looking to the sky and wondering how a thing that was always just there is now… something absolutely impossible. Astronauts and billionaires, [...]

  • In When We Flew Away, critically acclaimed author Alice Hoffman tells the poignant story of Anne Frank during the harrowing times of World War II. As the Nazi occupation forces Anne and her family into hiding, she discovers her own identity and voice amidst the chaos, ultimately becoming a symbol of resilience and hope.

    Read More about "When We Flew Away"...

  • Wild Girls: How the Outdoors Shaped the Women Who Challenged A Nation explores how girls who found self-understanding in nature grew into women who transformed America. Through the stories of iconic figures like Harriet Tubman and Louisa May Alcott, the book highlights the profound impact of the outdoors on women's independence and resilience, advocating for equal access to natural spaces for all young women today.

    Read More about "Wild Girls: How the Outdoors Shaped the Women Who Challenged A Nation"...

  • George Willard is a young reporter on the Winesburg Eagle to whom, one by one, the inhabitants of Winesburg, Ohio, confide their hopes, their dreams, and their fears. This town of friendly but solitary people comes to life as Anderson’s special talent exposes the emotional undercurrents that bind its people together. In this timeless cycle of short stories, he lays bare the life of a small town in the American Midwest.